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Australian technology provider GlobalX announces rebrand

Leading technology provider GlobalX Legal Solutions has dropped the ‘Legal Solutions’ from its name, rebranding as GlobalX to better reflect the businesses growing suite of services.

GlobalX CEO Peter Maloney said the new brand, officially launched via a new website, reflected a more accurate representation of the brand and its unique market position.

“The new brand better represents our broad offering and interoperability of solutions in the GlobalX suite, and reflects the new direction our company is taking,” Mr Maloney said.

“GlobalX has a proud 20-year history, with the company originating as a tech startup, so I am excited to continue GlobalX’s transformation with the rebrand.”

“GlobalX is now one company, offering the most comprehensive range of services to several industries, and we needed a refreshed look and feel to reflect that.”

“The introduction of the latest tech disruption from GlobalX – our no-cost Matter Centre conveyancing software – to our existing suite meant a new brand was necessary to convey our modernised, integrated and broadened functionality.”

Nina Owen, Head of Brand and Communications at GlobalX, said the company opted for a new sophisticated version of the corporate logo with a single colour to reflect GlobalX’s evolution, illustrate the interoperability of GlobalX’s solutions, and highlight its product versatility for different markets.”

“Our new website offers more an engaging experience for users, and provides instant access to our live’n’local helpdesk team with instant messaging,” Ms Owen said.

“When redefining the brand, we wanted to honour the company’s history and corporate look, but also demonstrate our continued evolution in the industry, so it was a matter of refresh, but not replace.”

“We are confident the new look differentiates us from former rivals who are, by comparison, limited in their offering.”

GlobalX has recently opened a new Sydney office on 1 Castlereagh Street and will be rolling out the new branding throughout its six offices across the country.