The latest statistics from Roy Morgan Research prove over 600,000 Australians will sell some belongings to afford presents, indicating that Christmas can be an expensive time for many.
Recognising the plight of the many Australians in need, the Salvation Army is running its Annual Christmas Appeal which calls on the nation to donate items for their Toy Drive.
Australian technology company GlobalX is one business supporting the initiative this year, with 260 staff across its six offices digging deep to donate gifts to disadvantaged children who would otherwise go without.
The Salvation Army has 260 community service centres nationally that provide assistance with day-to-day necessities such as food, bills, clothing and household items, and this year anticipates over 70,000 families will access its services this Christmas.
A participant at this year’s CEO Sleepout for the homeless, GlobalX CEO Peter Maloney said he hoped the donation will bring happiness to the influx of people seeking help.
“At this time of giving to our loved ones, we sometimes forget those in our community who don’t receive anything,” Mr. Maloney said.
“All children deserve to experience how special Christmas is – no matter what their family’s situation is,” he said.
With the large number of families expected to access their services this festive season, The Salvation Army’s Communications & Fundraising Director Leigh Cleave is grateful for the much-needed support provided by corporate organisations.
“We could not do this without the generous support from the business community and the Australian public who go above and beyond every year to help those in need,” Ms. Cleave said.
“Each donation will help those doing it tough at Christmas and bring joy to those who need it most,” she said.
At the culmination of the campaign, the toys will be given to parents and guardians in the lead-up to Christmas Day which gives them the opportunity to handpick and wrap the gift for their children.