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Why face-to-face customer service will always trump AI and chat bots

Gone are the days of traditional face-to-face customer service. More frequently, in-person interactions in the legal, technology and business world are being replaced by artificial intelligence, online chatbots and the frustrating prompt to “email us your feedback”.

The shift towards digital customer service is designed to optimise efficiency and profitability, but there are arguable advantages of offering face-to-face customer service where appropriate.

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About the Author:
Natalie Skinner is the Business Services Manager at IDSecure.